You said no to Amazon for good reasons. Here's the math on all of them.
The two reasons we hear from brands that stay off Amazon: the fees look like they’ll eat the margin, and Amazon looks like it’ll move customers away from their own site.
Both are fair concerns. Both can be answered with numbers, for your brand specifically.
Your customers are already looking for you there
People search Amazon for brands they’ve heard of, whether the brand sells there or not. When it doesn’t, they find a reseller, a knockoff, or a competitor.
Amazon will show you how much of that searching is happening. Before Untamed launched, Amazon’s own Product Opportunity Explorer showed it had the most branded search of any premium cat food brand on Amazon. It wasn’t selling there yet.
What Amazon actually costs
The fees are real, and they’re knowable before you list a single product:
A referral fee on each sale, a percentage set by your category.
Fulfillment fees, if Amazon ships for you, set by your product’s size and weight. Or you ship it yourself and don’t pay them.
Storage, for whatever you keep in Amazon’s warehouses.
Advertising, which you control, and which a well-run launch puts behind demand that already exists.
Put your own numbers through that and you know your margin on Amazon before you commit to anything. That’s the first thing we’d do with you.
Will Amazon take customers from your own site?
It’s the right question. There are two ways to stop it happening:
Sell different things there. Amazon-exclusive variations — a different pack size, a bundle, an add-on line — give Amazon shoppers something to buy without giving your subscribers a reason to leave.
Sell to people who were never coming to your site. Some customers only shop on Amazon. They aren’t choosing between you and your website; they’re choosing between you and a competitor that sells there.
And we can show you which it is. Amazon’s data shows what shoppers searching for your brand actually end up buying. When you’re not there, a share of those sales goes to your competitors. That’s the business you’d be taking back, not the business you’d be moving.
Customers you can’t reach any other way
Amazon delivers nationally, fast, with returns customers already trust. For a brand that ships from one warehouse, that’s distribution it would take years to build.
Two brands that were where you are
They sold on Meta only and worried Amazon would just move revenue around. We built the listing, fixed the creative for conversion, and put ads behind demand that already existed. Their direct sales didn’t drop.
Read the full case →A subscription brand customers were already searching for on Amazon. We launched add-on products only, so the subscription stays the main way customers buy.
Read the full case →Let’s run the numbers for your brand
We’ll look at your brand, your category and your margins, and show you what Amazon would realistically do: what it would cost, what it would add, and what it would put at risk. If the answer is that it isn’t worth it, we’ll say so.
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Month-to-month for the first three months.