Insights

How Amazon actually works, from running accounts on it. Written for brands already selling, and for the ones deciding whether to.

  1. October 2026 · 4 min read

    Ad spend doesn’t buy rank

    How we use ad spend to find out whether a product can rank, and what to do when it can’t yet.

  2. October 2026 · 4 min read

    What shoppers searching for your brand actually buy

    If you’re not on Amazon, people are still searching for you there. Here’s how to see what they buy instead.

  3. October 2026 · 4 min read

    Is each campaign doing the job you built it for?

    Three ways campaigns end up spending on something other than what they were set up to do, and how to check yours.

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