Results

Five accounts. What changed, what it was measured against, and the work behind it.

Every figure below shows its baseline, its window, and what was held flat. The numbers are smaller that way. They're also checkable.

Existing accounts, run better

Mendini by Cecilio · musical instruments
5%to14%profit margin
~$27M catalog · over 12 months · before Viva Macaw · while revenue grew 11%

Bulky, fragile instruments are close to the worst possible fit for FBA fees. Most fulfillment moved merchant-side, FBA stayed on through peak so the ranking wouldn’t take the hit, and spare parts shipped in place of full returns. Returns fell from 12% to 5%.

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Consumer batteries · Amazon Business, Vendor Central · before Viva Macaw
More than doubled the B2B channel in ten months

Amazon Business buyers are procurement teams, not shoppers. The targeting was built to reach them specifically, and new pack configurations launched to suit how they actually buy.

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N-Bone · pet chews · Vendor Central
+15.7%revenueand+12.5%gross profit
2025 vs 2024, same 43 weeks · before Viva Macaw · on a seven-figure catalog

A chew is also a toy, and for some dogs it’s a calming product. Existing SKUs went into the adjacent categories where they answer a different need — new volume without a new product. Gross profit grew alongside revenue, which is the part that’s easy to lose when an account gets bigger.

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Brands new to Amazon

Ginger Bee Tea · honey ginger tea concentrate
From no Amazon presence to a run rate worth ~15% of its category, in three months
a ~$700k category on Amazon

They sold on Meta only and worried Amazon would just move revenue around. We built the listing, fixed the creative for conversion, and put ads behind demand that already existed. Their direct sales didn’t drop.

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Untamed · premium cat food · Amazon UK
#1 Best Seller in Freeze-Dried Cat Food, 49 days after launch
launched August 30, 2026 · #1 and #2 in the category, October 22, 2026

A subscription brand customers were already searching for on Amazon. We helped hire its in-house Brand Manager, built the launch plan with her around add-on products only, and run the channel together.

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What clients say

“We built the plan together and we run the channel together. From the first week I’ve had someone senior working beside me, not a report once a month.”

Aisha Charles · Brand Manager · Untamed
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“I was nervous Amazon would just take sales from our own site. It didn’t. It felt like having an Amazon department I didn’t have to hire.”

Christopher Pyne · Founder · Ginger Bee Tea
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Brands we've worked on

  • Bonmedico

Let's have a low-stakes conversation

We'll audit your account and tell you what we'd do. If it's a fit, we talk about working together. If it isn't, you keep the audit.

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$2,000/month

Month-to-month for the first three months.