The account has outgrown whoever's running it.
The tasks still get done. Listings go live, bids get adjusted, the report arrives on time.
But the account is past the point where tasks are the problem. What's missing now is analysis, planning and systems.
Doing the work and running the account are different jobs
Early on, execution is the bottleneck. Somebody has to build the listings, launch the campaigns, fix the suppressions.
At your size, the harder questions are about direction. Which products to push. Where the margin is going. What to launch next. Whether the channel is being run to a plan at all.
Many agencies are built for the first job. Their pricing, staffing and reporting assume it.
How it shows up
- The report tells you what happened, not what to do. Last month's charts, and no decisions.
- Nobody owns the plan. There are targets for the ad account. Nobody has set them for the business.
- You're the one connecting the dots. Advertising, inventory and finance only meet in your head.
- New ideas come from you, not from the people you're paying.
- Problems surface late. You find out when the month closes, not the week it started.
Everyone is right about their piece
- Finance
Is the ad spend actually earning its keep?
- Operations
Why are we out of stock on the product we just pushed?
- The agency
ACoS is on target.
- You
Why am I the only one who sees the whole picture?
Each answer is correct for its own corner. Nobody owns the whole account, so the decisions that need all four views don't get made.
Fifteen minutes, no call required
Take the last three monthly reports from whoever runs the account.
For each one, count the decisions it recommended.
Not the metrics it reported, the things it told you to do differently.
If the answer is close to zero, you're paying for execution and doing the thinking yourself.
How we fix this
- A plan for the business, not just the ad account. Targets, budget and a promotional calendar for the year.
- A weekly read of the whole account. Every week, we go through the account's data and check it against the plan: the state of the business, progress toward each goal, and where every open project stands.
- Problems caught the week they start. Juan goes through the account every week, so anything that needs attention comes up that week, not when the month closes.
- The same view, on every call. You see what we see.
- Run by us, or alongside whoever runs it now. We can run the account, level up your team, or hold an existing agency to the plan.
A channel that needed a different question
Amazon Business buyers are procurement teams, not shoppers. The targeting was built to reach them specifically, and new pack configurations launched to suit how they actually buy.
Read the full case →The channel was already running. What it needed was someone to ask who was actually buying, and build around the answer.
Let's see what the account needs now
We'll audit the account and show you what it needs at this stage: the plan, the analysis and the systems, not another task list. If it's a fit, we talk about working together. If it isn't, you keep the audit.
Book a call (opens in a new tab)Engagements start at
$2,000/month
Month-to-month for the first three months.