Privacy notice
This notice explains what personal information Viva Macaw LLC collects through vivamacaw.com, what we do with it, and the choices you have. We’ve kept it short, because we collect very little.
1 · Who we are
Viva Macaw LLC is an Amazon operations company based in Palm Beach, Florida. We decide how the information described here is used, which makes us its “controller” under UK and EU data protection law.
Contact: compliance@vivamacaw.com
2 · The short version
- We collect only what you give us when you book a call or email us, plus basic technical data that every website receives.
- If you ask for our module guide, we use what you tell us on the form to send it to you. If you run a brand, we may also follow up once, personally.
- We don’t use advertising or tracking cookies, and we don’t follow you across other sites.
- We don’t sell your personal information or share it for advertising.
- You can ask us to show you, correct or delete what we hold about you, wherever you live.
3 · What we collect, and why
When you book a call. Our booking page, hosted by Google, asks for your name, email address, brand name and a few questions about your business. We use your answers to schedule the call, prepare for it, and follow up about working together.
When you email us. Your name, email address and whatever you write. We use it to reply.
When you ask for our module guide. The form asks for your name, your work email and which describes you, and, if you choose, your brand’s name and its yearly Amazon sales. We use them to email you the link to the guide and to understand who reads it. If you tell us you run a brand, we may email you once, personally, about working together; reply to say no and we won’t write again. Asking for the guide doesn’t sign you up for a newsletter or a mailing list.
When you visit the site. Like every website, our host receives technical information from your browser: your IP address, browser type, the page you asked for, and when. Our host uses it to deliver the site and protect it from attacks. We also use Cloudflare Web Analytics to count visits and see which pages are read, and we count how many people click through to our booking page. None of this uses cookies, identifies you, or tracks you across sites.
If you become a client, we’ll handle your business information under our written agreement with you. That agreement, not this notice, governs any data we work with inside your Amazon account.
We don’t knowingly collect sensitive information, and we don’t use your information for automated decisions about you.
4 · Our legal basis (for visitors in the UK and EU)
- Booking a call or emailing us: to take steps you’ve asked for before a possible contract, and our legitimate interest in responding to business inquiries.
- Sending you the guide you asked for, and one follow-up to brands: our legitimate interest in providing what you requested and in telling businesses about our services. You can object at any time, and we’ll stop.
- Running and securing the site: our legitimate interest in a website that works and stays safe.
- Keeping business records: to meet our legal obligations, such as tax and accounting.
5 · Who we share it with
We use a small number of service providers to run the business. They process information for us under contract, and only to provide their service:
| Provider | What for |
|---|---|
| Cloudflare, Inc. | Website hosting, security and visit counts |
| Google LLC (Google Workspace) | Email, calendar and the booking page |
| Google LLC (Google Sheets and Gmail) | Keeping guide requests and emailing the guide’s link |
We’ll also disclose information if the law requires it, or to protect our rights. If Viva Macaw is ever sold or merged, the information would pass to the new owner under this notice.
We don’t sell personal information, and we don’t share it for cross-context behavioral advertising.
6 · Where it’s stored
Our providers store information in the United States and other countries. When we transfer personal information out of the UK or EU, we rely on the EU–U.S. Data Privacy Framework and its UK Extension where the provider is certified, or on standard contractual clauses.
7 · How long we keep it
- People who book a call or email us but don’t become clients: up to two years after our last contact, then deleted.
- Clients: for the length of the engagement, plus as long as tax and legal record-keeping requires.
- People who ask for the module guide: up to two years after our last contact, then deleted. Ask and we’ll delete it sooner.
- Technical logs: for as long as our host keeps them, which is short.
8 · Your choices and rights
Wherever you live, you can ask us to:
- tell you what personal information we hold about you, and give you a copy
- correct it
- delete it
Email compliance@vivamacaw.com. We’ll confirm who you are before acting, and reply within 30 days. We won’t treat you differently for asking.
If you’re in the UK or EU, you also have the right to object to our use of your information, to restrict it, and to move it to another provider. You can complain to your data protection authority: in the UK, the Information Commissioner’s Office (ico.org.uk). We’d appreciate the chance to sort it out first.
If you’re in a US state with its own privacy law (such as California, Virginia, Colorado, Connecticut or Texas), you may have similar rights. We’ll honor them. You can use an authorized agent to make a request, and if we decline, you can ask us to reconsider by replying to our answer.
9 · Do Not Track and Global Privacy Control
We don’t track visitors across sites or over time, and no third party does so through our site. So there’s nothing for a Do Not Track or Global Privacy Control signal to switch off. If that ever changes, we’ll honor those signals and update this notice first.
10 · Cookies
We don’t use cookies for analytics or advertising. Details are in our Cookie notice.
11 · Age
This site is for businesses. It isn’t directed at anyone under 18, and we don’t knowingly collect their information. If you think we have, email us and we’ll delete it.
12 · Security
We use reputable providers, two-factor authentication on our accounts, and limited access. No system is perfectly secure. If a breach affects your information, we’ll tell you as the law requires.
13 · Changes
If we change this notice, we’ll update the date at the top. If a change materially affects how we use information we already hold, we’ll tell you before it takes effect.