Viva Macaw is an Amazon operations company for brands doing $1M to $20M.
We run the Amazon channel the way large consumer goods companies do, with planning, advertising, catalog, inventory and promotions treated as one system, for brands that haven't had that work applied to their catalog before.
Two ways to work with us
We run the account
We take on the Amazon channel end to end: planning, advertising, catalog, inventory and promotions. You get a standing call and a plan you can hold us to.
We level up your team
Your team keeps running the account. We set the plan, review the work, and teach the people doing it, so the capability stays in-house.
The work covers channel launch, annual operating plans, advertising, conversion creative, catalog segmentation, supply chain, deal strategy, Vendor Central, and Vendor to Seller transitions.
What's different
You know your category. We know Amazon.
You understand your customers, your product and your market better than any outside team. Our job is to turn that knowledge into how your listings, advertising and catalog work on Amazon.
The person on the call is the person doing the work
You won't be handed to an account coordinator after the first meeting.
Advertising and operations are run together
Advertising and operations often sit with different teams. They're one decision: stock levels set what you can afford to bid, and your delivery promise sets what every ad dollar buys.
You can leave in the first three months
The first quarter is month-to-month. You should see it working before you commit to more.
Who we work with
- Brands doing $1M to $20M on Amazon that want more from a catalog that already sells
- Vendor Central brands. Amazon handles much of the selling, so deep channel expertise often never gets built in-house
- Brands where Amazon is one channel among several and nobody owns it properly
- Brands that sell well elsewhere and want the numbers before deciding on Amazon
Not a fit: brand-new sellers learning Amazon from scratch, and agencies looking for white-label help.
Who you'll be working with
I'm Juan Talavera. I've run a ~$27M multi-category Amazon catalog and led a major battery brand's Amazon Business channel through Vendor Central.
Most Amazon help stays inside the platform, looking for the next trick. The bigger gains are usually in operations. I started Viva Macaw to pair that work with deep Amazon knowledge, because together they change where a brand ends up.
LinkedIn → (opens in a new tab)How we work
- The first two weeks
Onboarding, then a roadmap built around your goals and a full picture of the opportunity on Amazon. The work runs from that roadmap.
- Who you talk to
Juan Talavera, from the first call onward.
- How you reach us
Slack and email, plus a standing call.
- How fast you hear back
Within 24 hours.
- Contract terms
Month-to-month for the first three months. After that, six-month terms that renew automatically unless either side gives 30 days' notice before the term ends.
The first three months are month-to-month so you can see it working before you commit. Planning, margin work and a full peak season need longer than that.
Questions
What does it cost?
From $2,000 a month. The exact figure depends on the size of the catalog and whether we're running the account or advising your team.
Do you run the account or advise?
Both. We can run the account end to end, or advise and level up your internal team so the capability stays in-house.
Who will I actually work with?
Juan Talavera. The person on the first call is the person on your account.
Is the audit really free?
Yes. We look at the account and tell you what we'd do. If it's not a fit, you keep the audit.
Do you work with Vendor Central?
Yes. Two of the five results on our homepage came from Vendor Central accounts.
How long before we see results?
Ranking changes usually show within about a month. Margin and planning work takes longer.
We're under $1M. Can we still talk?
Yes. The audit is free, and we'll tell you honestly whether there's value we can add at your stage.
Let's have a low-stakes conversation
We'll audit your account and tell you what we'd do. If it's a fit, we talk about working together. If it isn't, you keep the audit.
Book a call (opens in a new tab)Engagements start at
$2,000/month
Month-to-month for the first three months.
Key facts
- Company
- Viva Macaw LLC
- Type
- Amazon operations consultancy
- Serves
- Brands doing $1M to $20M on Amazon, Seller Central and Vendor Central
- Founded
- 2026
- Founder
- Juan Talavera
- Headquarters
- Palm Beach, Florida
- Engagement
- Full account management, or advisory to level up an internal team
- Pricing
- From $2,000/month
- Contract terms
- Month-to-month for three months, then six-month terms, 30 days' notice before renewal
- Communication
- Slack, email, standing call
- Response time
- Within 24 hours
- Brands worked on
- Mendini, N-Bone, Nippies, Katchy, Wise Owl Outfitters, Craize, Bonmedico, Checkered Chef, Untamed, Ginger Bee Tea
- Juan's certifications
Amazon Sponsored Ads Advanced Certification
Amazon DSP Advanced Certification
Amazon Ads Advanced Retail Certification
PMI Project Management Professional (PMP)
- Published work
- Amazon Shipping customer story · KK Music, the company behind Mendini → (opens in a new tab)
- Contact
- hello@vivamacaw.com