From no Amazon presence to four figures a week, in three months.
A run rate equal to roughly 15% of a ~$700k category · direct sales didn’t drop
Results at a glance
| Measure | Before | At three months |
|---|---|---|
| Amazon sales | $0 | Four figures a week |
| Share of the category on Amazon (~$700k) | 0% | ~15%, as a run rate |
| Direct sales | — | Didn’t drop |
A brand that sold well everywhere except Amazon
Ginger Bee Tea, founded by Christopher Pyne, sold through Meta ads into its own store. Amazon was an unopened channel.
Their worry was the obvious one: that Amazon would just move existing customers from their own site to Amazon’s, and take a cut on the way.
What we did
We built the listing for conversion from day one.
Catalog setup, and creative made to sell rather than to fill the required image slots. Pricing set before launch, not adjusted after.
Result: A listing that could convert the traffic it was about to get.
We put the ads behind demand that already existed.
Advertising aimed at people already searching for the product type, instead of trying to create new demand from scratch.
Result: Four figures a week within three months.
We ran the store day to day.
Full management from launch: listings, advertising, maintenance.
Result: A new channel that didn’t need the founder’s time to run.
What the number is, and isn’t
Four figures a week is where sales were at three months, not a full year of sales. And the category is small, about $700k a year on Amazon, which is part of why a new brand could reach a real share of it quickly.
The number that matters more: their direct sales didn’t drop. Amazon added a channel. It didn’t move the existing one.
“We’d only ever sold through Meta, and I was nervous Amazon would just take sales from our own site. Juan reviewed the listing, redid the images, set the pricing and ran the ads, and explained every decision along the way. Within three months Amazon was bringing in steady weekly sales, and our direct sales didn’t drop. It felt like having an Amazon department I didn’t have to hire.”
Worried Amazon will cannibalize your direct sales?
We’ll look at your brand and your category and show you what an Amazon launch would realistically do. If it’s a fit, we talk about working together. If it isn't, you keep the audit.
Book a call (opens in a new tab)Engagements start at
$2,000/month
Month-to-month for the first three months.