The guide / Brand Story

Brand Story carousel

Brand StorySeen in the editor preview

One row above the A+ content, the "From the brand" row. The carousel is the row, not a single card: a Brand Carousel Background plus the cards added after it.

ControlOptions (default bold)DesktopMobile
Card countminimum 1 — the Brand Carousel Background; card types can repeat; 9 cards added and working. Maximum not readA live page carried the background + 6 cards; cards past the frame edge show only when paged toCards in a swipe row, dots below
Add ModuleASIN & Store Showcase · Focus Image · Logo & Description · Q&A (the four offered after the background)Each adds one card to the rowSame
↑ ↓ ✕ on a cardmove up / move down / remove; the Background card shows a padlock insteadnot testednot tested
Background headline + bodyempty · filledNo layout change — the cards don't moveEmpty: the first card is already scrolled in over the mobile background (2 dots with two cards). Filled: the background is its own first slide, the first card peeks in from the right (3 dots)

Text each card draws its own; see the card entries. Amazon's face throughout.

Cropped or covered desktop — the background draws at native width, all bands; the cards start ≈ 32% W, tops ≈ 24% H (editor preview 2026-10-16; corrected 2026-10-22 — 15% was a misread; measured on the filed capture), and run to its foot, covering its right two-thirds. The background stays fixed while the cards slide over it, so what shows depends on carousel position; only a top band (~150 px on desktop) is never covered (live: zaa, gallery 2026-10-03). Mobile — with background text empty, the first card covers nearly all of the background, leaving a top band. Cards draw smaller on phones (served 293×367 on a live page — proportion evidence only).

Good to know desktop paging is ‹ › arrows at the row's edges; mobile is swipe + dots. On phones with background text empty, the first card — not the background — is the first thing seen.

How we know: editor preview with test cards; fixed background and uncovered top band seen live only — medium. Last checked 2026-10-16. Not yet known: card maximum; whether ↑ ↓ reorder changes the rendered order as expected; desktop paging step (one card or a page of cards); whether a second Background can be added.

Option by option, in Amazon's preview 4

Brand Story carousel: background text empty, focus + logo cards · desktop
background text empty, focus + logo cards · desktop
Brand Story carousel: background headline + body · mobile
background headline + body · mobile
Brand Story carousel: background headline + body, focus + logo cards · desktop
background headline + body, focus + logo cards · desktop
Brand Story carousel: background text empty, focus card auto-scrolled in · mobile
background text empty, focus card auto-scrolled in · mobile

Live on amazon.com 3

Brand Story carousel: 30-seconds · desktop · 2026-10-03
30-seconds · desktop · 2026-10-03
Brand Story carousel: 30-seconds · mobile · 2026-10-03
30-seconds · mobile · 2026-10-03
Brand Story carousel: zaa · desktop · 2026-10-03
zaa · desktop · 2026-10-03

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