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    <description>How Amazon actually works, from running accounts on it. Written for brands already selling, and for the ones deciding whether to.</description>
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      <title>Ad spend doesn’t buy rank</title>
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      <description>How we use ad spend to find out whether a product can rank, and what to do when it can’t yet.</description>
      <pubDate>Thu, 29 Oct 2026 00:00:00 GMT</pubDate>
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      <description>If you’re not on Amazon, people are still searching for you there. Here’s how to see what they buy instead.</description>
      <pubDate>Thu, 29 Oct 2026 00:00:00 GMT</pubDate>
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      <description>Three ways campaigns end up spending on something other than what they were set up to do, and how to check yours.</description>
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